Pic monitoring service aims to enhance forecasts

Film monitoring and research company Ipsos OTX's Worldwide Film Group will host a conference from the minds with prominent bizzers to advocate for enhanced industry research techniques. The confab will occur November. 16 in the London hotel in L.A, throughout which MPG intends to unveil a brand new monitoring product. "Research and monitoring techniques have to be up-to-date significantly to mirror the evolution of consumer behavior," stated MPG prexy Vincent Bruzzese. "Present day moviegoer has numerous options for his or her media consumption, which must be reflected inside a film's research and marketing." Confirmed visitors from the meeting include major and independent studio executives, producers as well as other marketing and research heads. Contact Andrew Stewart at andrew.stewart@variety.com